Krystal Luxe · For Lashae

Everything ready to go

Our visual wall of content. See what we've got, what's ready, and what still needs posting, all in one place.

◈ Full library on Drive
Filter by type
Filter by status
How it saves: photos here save on this device, so they're perfect as your working wall. For the full shared library you both access, use Full library on Drive. (Krystal: paste your Drive folder link into that button in the code.)

Brand

Quietly luxurious, effortless, never loud.

The feeling

Editorial, warm, understated. The craft and transformations, with Krystal as the face. Aspirational but welcoming, never salesy.

The voice

  • Warm, honest, understated
  • Story first, never the hard sell
  • One or two emojis, usually 🤍
  • "For those who know"

Our colours

Blush
#F3E0DE
Rose
#D9A8A4
Cream
#FBF7F1
Gold
#B2946A
Espresso
#3B2E28

Cream backdrop, espresso text, blush & rose as accents. Fonts: Fraunces (serif) + Albert Sans.

Content Guide

Post types, reel formulas and captions.

Post types

  • The work · transformations, before/afters, craft
  • The salon family · stylists, team, client reveals
  • The world · the space, details, a day here
  • Krystal & story · tips, the comeback, honest moments

Reel formulas

  • Transformation · before, process, slow reveal
  • Consult/tip · Krystal to camera, one insight
  • Satisfying craft · close-up, slow-mo
  • Day in the design house · soft montage

Caption ideas

"every transformation tells a story, we'd love to be part of yours 🤍"

"the detail is everything to us."

"quietly the best-kept secret in perth."

Editing · the natural rule

Beautiful editing yes: flattering light, warm colour, clean cuts. Never over-edit faces, especially clients. Refined and real, like them on a good day.

Weekly Schedule

Content days Wed & Fri, home Mon/Tue/Thu, driving, fortnightly Tuesday meeting.

DayWhat's on
MondayKaiya drop-off 7am Driving
Editing & scheduling, home Content
TuesdayContent creation, home Content
Every 2nd Tue: strategy meeting Meeting
WednesdayContent day in salon, 10am to 3pm Content day
ThursdayHudson 8am + Glendalough Driving
Editing & community, home Content
FridayKaiya drop-off 7am Driving
Content day in salon, 10am to 3pm Content day

Monthly Planner

Type themes in, saves on this device.

Week 1
Week 2
Week 3
Week 4
Weekly target: 3 to 4 reels · 4 to 5 story sets · 2 to 3 posts · all filed · comments kept on top of.

Weekly Checklist

Tick off as you go.